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  • ·H&M Move Renew Beach Activewear by Jorin Koers
Brand
H&M
ProjectH&M Move Renew Campaign
Model Adele Aldighieri wearing black activewear while stretching arms overhead on a sandy beach with rocky cliffs in the background.

H&M H&M Move Renew Campaign 2025

Associated creatives

Jorin Koers
Jorin KoersPhotographer
Elin Hagstrom
Elin HagstromArt Director
Tosh
ToshHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Nathan Couzins
Nathan CouzinsCasting Director
Adele Aldighieri
Adele AldighieriModel

Tags

woman in black activewearwoman in activewearwoman stretchingblack activewearblack sports brasports brablack leggingsleggingsactivewearsportswear

Description

Adele Aldighieri poses in full profile on a sandy beach for the H&M Move Renew campaign, photographed by Jorin Koers with art direction by Elin Hagstrom. She wears a minimalist black sports crop top and matching high-waisted black leggings, standing barefoot with both arms extended overhead in an upward back stretch. In the background, waves wash against dark, steep coastal rock formations under soft, diffuse natural daylight.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (100%)

Background

Sandy Beach

Context

Advertising Campaign