The Hermès Summer campaign captures a sun-drenched coastal aesthetic, focusing on the interplay between luxury craftsmanship and raw, organic textures. Photographed by David Luraschi, the imagery leans into a clean, editorial look, utilising natural light to define the silhouettes of sandcastle structures, sculptural wooden horses, and the collection’s vibrant silk accessories.
Featuring styling by Celia Moutawahid and set design by Camille Lichtenstern, the campaign balances a minimalist approach with playful, tactile elements. The visuals incorporate fine sand dunes and ocean horizons, with hair by Laurent Philippon and makeup by Aurore Gibrien providing a refined finish for models including Hidetatsu Takeuchi, Sasha Konograeva, and Shushu Cyer. The project makes frequent use of analogue film techniques to highlight the seasonal warmth of the fashion house’s latest offerings.
