Hermes

Jul 2025

The Hermes Summer campaign embraces a sun-drenched coastal aesthetic, captured through the lens of photographer David Luraschi. Set against expansive sandy beaches and intricate sandcastle structures, the imagery channels a tactile and organic atmosphere. The production balances fashion editorial elements with commercial product focus, utilizing natural light to accentuate the textures of silk scarves, knitwear, and leather goods. The campaign features artful set design by Camille Lichtenstern, incorporating sculptural wooden horses and integrated tableware to ground the narrative in a playful yet refined environment. Stylist Celia Moutawahid directs the visual tone, complemented by hair styling from Laurent Philippon and makeup by Aurore Gibrien. The project features models including Hidetatsu Takeuchi, Sasha Konograeva, and Shushu Cyer, with techniques such as clean composition and warm, natural light defining the series.

Editorial, Horizontal, Warm, Clean

Natural light

Luxury Fashion Houses

Sandy Beach

Advertising Campaign, Lookbook