Brand
ProjectHERMES SUMMER CAMPAIGN

Hermes HERMES SUMMER CAMPAIGN 2025
Associated creatives
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Description
This editorial photograph for the Hermes Summer Campaign captures a meticulously constructed sandcastle set against an expansive sandy beach and a bright blue sky filled with scattered white clouds. The fortress features clean lines, structured towers, and arched openings carved into fine sand. A tall wooden pole rises from the center of the castle, flying a dark, patterned silk scarf as a flag that flutters slightly in the wind. The scene is shot in natural daylight, casting distinct shadows across the rippled dunes in the background.
