Hermes HERMES SUMMER CAMPAIGN 2025

About

A sculptural sand horse figure stands prominently on a wide sandy beach under a bright blue sky with light clouds, created for the Hermes Summer Campaign. The crafted horse features a stitched outline, rigid vertical wooden tail elements, and a draped blanket on its back decorated with vibrant patterns and orange accents. The scene is shot in natural daylight, casting a sharp shadow onto the smooth sand foreground with the ocean coastline visible in the background. David Luraschi directed the photography, with set design by Camille Lichtenstern.