Hermes HERMES SUMMER CAMPAIGN 2025

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This fashion editorial image from the Hermes Summer Campaign features a model viewed from behind, wearing a white bucket hat and a sleeveless knit top. The subject is positioned behind a constructed sandcastle element, looking out across a clear horizon under a bright blue sky filled with soft white clouds. The composition utilizes clean, natural lighting to emphasize the textures of the knitwear and the sandy fortress structure. David Luraschi captured the campaign, styled by Celia Moutawahid, with hair by Laurent Philippon, makeup by Aurore Gibrien, and set design by Camille Lichtenstern.