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ProjectBrand Identity
Split image showing an architectural rendering of a high-rise building on the left and a green branded tote bag on the right.

Brand Identity 2023

Associated creatives

Vanderbrand
VanderbrandGraphic Design
Campbell Hay
Campbell HayGraphic Design
Studio8585
Studio8585Graphic Design
High Tide
High TideGraphic Design
Mubien
MubienGraphic Design
Houston Group
Houston GroupGraphic Design
Studio Brave
Studio BraveGraphic Design

Tags

green tote bagtote baggreen bagbranded tote bagarchitectural renderingbuilding exteriorhigh-rise building

Description

This image features a split composition displaying a modern architectural rendering alongside a branded dark green tote bag. The left side presents a detailed sepia-toned architectural view of a high-rise building overlooking a busy multi-lane highway. The right side showcases a dark green tote bag featuring a geometric white logo and text reading Fenway Center against a solid black background. The visual pairing forms part of a comprehensive brand identity project developed by Vanderbrand, Campbell Hay, Studio8585, High Tide, Mubien, Houston Group, and Studio Brave for Heartland Town Centre.

Style

Horizontal, Commercial, Desaturated, Clean

Color

Forest Green (70%)
Pure White (30%)

Background

Solid Colour

Context

Advertising Campaign