QT Hotels

Nov 2025

This brand identity project for QT Hotels establishes a cohesive visual ecosystem that balances luxury hospitality with a maximalist, playful aesthetic. Executed by Houston Group, the project integrates bold graphic design, custom illustration by Jill Tran, and fluid motion graphics by Nathan Wren to craft a distinctive brand presence. The visual language leans into saturated color palettes and intricate patterns, ranging from botanical and avian illustrations to surreal animated sequences. These graphic elements are applied across diverse touchpoints, including digital interfaces, posters, and interior assets, while maintaining a clean, professional finish. The work utilizes a mix of typography, kinetic type transitions, and lifestyle imagery to communicate the brand's atmosphere across both static and motion formats.

Commercial, Vertical

Hotels