Heartland Town Centre Brand Identity 2023

Description

Three vertical white rectangular tags hang by black strings against a rough, textured grey concrete wall. Each tag features a bold, debossed black numeric design near the bottom edge. The composition is symmetrically arranged to showcase the tactile grain of both the paper tags and the surrounding concrete surface. This image is part of the brand identity project for Heartland Town Centre.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Emboss & Deboss

Color

Background

Concrete Texture

Context

Advertising Campaign