Vanderbrand developed the brand identity for Heartland Town Centre, a project defined by its bold use of geometric color blocking and sharp typography. The identity system utilizes a vibrant palette and clean layouts to establish a cohesive visual language across both physical signage and digital-ready graphic assets.
The execution relies on minimalist vector-style forms and high-contrast color pairings. From outdoor billboard placements and transit vehicle branding to wayfinding systems, the project maintains consistent graphic application through 3D render and CGI techniques. The design prioritizes clarity and formal structure, focusing on the interplay between flat color fields and refined, legible typography.
