Heartland Town Centre

Apr 2022

Vanderbrand developed the brand identity for Heartland Town Centre, a project defined by its bold use of color blocking and precise typographic hierarchy. The visual system leverages a vibrant, high-contrast palette, applying graphic elements across diverse formats including signage, transit graphics, and structural packaging. By focusing on minimalist compositions and geometric forms, the identity establishes a consistent look that translates from large-scale outdoor displays to functional wayfinding. The project incorporates 3D render / CGI techniques and vector-style layouts, emphasizing sharp lines and matte textures. Through consistent applications of color and clear, structured typography, the brand maintains a cohesive visual language that remains legible in both commercial and transit settings.

Graphic, Artistic, Vertical, Clean, Minimalist

Typography

Advertising Campaign