Happy Endings Brand Identity 2025
Associated creatives
Tags
Description
This graphic design piece for the brand identity project Happy Endings features a vertical split composition. The left side is a stark black panel displaying white serif typography reading The Edit Vol. 168. The right side is set against a pale yellow background, showcasing a cookbook cover titled The Happy Endings Cookbook by Terri Mercieca. The cover artwork depicts a hand holding a clear glass filled with a richly layered ice cream sundae topped with whipped cream, cherries, and crumbled pastry, set against a bright blue sky with wispy clouds. Bold, curved yellow typography arches over the imagery, complemented by clean sans-serif secondary text at the bottom.
Style
Horizontal, Commercial, Graphic
Techniques
Typography
Industries
CPG / Packaged Food
Context
Advertising Campaign