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BrandHappy Endings
ProjectBrand Identity
An open book with rainbow-hued pages rests atop a colourful assortment of plastic beach toys and spherical balls.

Happy Endings Brand Identity 2025

Associated creatives

Land of Plenty
Land of PlentyGraphic Design
Monday Nights
Monday NightsGraphic Design
TRiC
TRiCGraphic Design
Gemma Mahoney
Gemma MahoneyGraphic Design
Fiasco Design
Fiasco DesignGraphic Design

Tags

open bookbookrainbow bookbeach toysplastic beach toyscolourful ballsplay balls

Description

This brand identity project for Happy Endings features a vibrant top-down composition centred around an open book with pastel gradient pages. The book rests on top of a colourful jumble of beach toys, including bright orange and yellow plastic buckets and various patterned play balls. The lighting is bright and direct, highlighting the vivid plastics and printed text on the page. The scene is art-directed to evoke a playful, youthful atmosphere typical of creative design branding. Credits include Land of Plenty, Monday Nights, TRiC, Gemma Mahoney, and Fiasco Design.

Style

Editorial, Horizontal, Saturated, Warm

Color

Lemon (30%)
Crimson (30%)
Sky Blue (40%)

Context

Advertising Campaign, Editorial