Wildflower: Brand Identity

Brand

Wildflower

Date

Jan 2024

Description

Wildflower’s brand identity project establishes a comprehensive visual language through clean, minimalist graphic design. Developed by TRiC, the system centers on a bold typographic wordmark paired with versatile botanical iconography, manifesting across stationery, packaging, and digital interfaces. The work emphasizes a modern corporate aesthetic, utilizing high-contrast vector-style shapes and distinct, vibrant color palettes. Photography by Josh Robenstone complements these graphic elements with lifestyle imagery and still-life compositions. These shots leverage natural light and warm, textured backgrounds to frame brand touchpoints, ranging from shipping materials to collateral featuring fine embossing. The resulting identity balances playful motion graphics and fluid animation with structured typographic hierarchies, ensuring a cohesive application across print and digital media.

Style

Clean, Horizontal, Commercial

Techniques

Typography

Background

White Seamless

Context

Brand Film / Corporate Video