Formation Games
Brand Identity
Aug 2025
The brand identity for Formation Games, crafted by graphic design studio Monday Nights, establishes a cohesive visual language tailored for the competitive sports and gaming sector. The project encompasses a comprehensive suite of assets, including mobile application UI/UX, digital player cards, and environmental billboard advertising. The design system prioritizes a clean, high-contrast aesthetic. It leverages a dark-themed interface accented by vibrant neon palettes and minimalist typography to organize complex sports statistics, rarity tiers, and tactical leaderboards. Technically, the work utilizes motion graphics and vector-based infographics to ensure scalability across digital and physical touchpoints. From the rhythmic animation of rarity cards to the structured layout of mobile dashboard displays, the project integrates bold athletic iconography with a modern, data-driven approach to game platform design.
Horizontal, Commercial, Clean
Motion Graphics
Video Games
Solid Colour
Brand Film / Corporate Video
