Formation Games: Brand Identity

Aug 2025

Formation Games enlisted graphic design studio Monday Nights to develop a comprehensive brand identity system for their sports gaming platform. The project spans both digital UI/UX design and physical brand applications, resulting in a cohesive visual language built on precise vector linework and bold, athletic iconography. Techniques such as motion graphics and clean UI illustration define the platform’s digital presence, which features dynamic scoreboards, 3D iridescent assets, and interactive player card interfaces. A dark-themed palette accented with vibrant neon hues—including electric blue, purple, and orange—establishes a high-contrast aesthetic tailored for competitive sports gaming enthusiasts. Beyond mobile application interfaces and data visualization, the brand system extends to outdoor advertising and formal identity guidelines. The execution leverages minimalist typography and structured, modern layouts to maintain consistency across social media templates, emblems, and stadium-focused display elements.

Horizontal, Commercial, Clean

Motion Graphics

Solid Colour

Brand Film / Corporate Video