Happy Endings

Jun 2024

The brand identity for Happy Endings features a bold, contemporary design system developed by the studio Land of Plenty. Spanning a range of CPG and food products, the visual identity centers on high-contrast color palettes, playful typography, and a modular layout system that translates across both physical packaging and digital interfaces. The project incorporates a mix of graphic design, motion graphics, and clean commercial photography. Packaging design utilizes tactile paper textures and sticker-style labels, while the broader brand collateral leans into nostalgic imagery and saturated gradients. The work maintains a consistent aesthetic across studio-lit product shots and environmental photography, emphasizing precise typographic hierarchy and playful brand motifs.

Commercial, Horizontal, Graphic

CPG / Packaged Food

Advertising Campaign