Backslash

Sep 2024

The brand identity for Backslash is a comprehensive visual system that prioritizes minimalist graphic design and high-contrast typography. Developed through a cross-disciplinary approach, the project extends from digital environments—including interactive messaging interfaces and responsive web layouts—to physical touchpoints like urban signage and street-level wheatpaste posters. The system is defined by sharp geometric arrangements and a custom typographic language. With creative direction and technology led by Talia Cotton, the execution integrates design and coding from Noah Schwadron and Chris Kim, with specific type design contributions by Chris Kim. These elements manifest across both monochrome motion graphics and tactile print materials, maintaining a consistent focus on precision and clean visual rhythm.

Commercial, Clean, Horizontal