ProjectBrand Identity

Guilty by Association Brand Identity 2022
Associated creatives
Tags
Description
This image presents a top-down view of a printed brand identity layout featuring a deep burgundy background paper stock. Bold white sans-serif typography is arranged across the surface with contrasting orientations, featuring titles like Serving Sculpture and descriptive blocks of text. Smooth white circular elements overlap the corners of the composition, creating a geometric contrast against the dark background. The lighting is directional, casting soft shadows that emphasize the matte paper texture and printed details.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Burgundy (80%)
Pure White (20%)
Background
Paper Texture
Context
Advertising Campaign