ProjectBrand Identity

Guilty by Association Brand Identity 2022
Associated creatives
Tags
Description
Two identical white posters are mounted side by side on a weathered concrete wall above a grey asphalt street. Each poster features black sans-serif typography reading CAMELLA EHLKE: HEY WHAT'S UP, MARCH 31 BROOKLYN, alongside an image of a chair draped in fabric and cut-off jeans. The left poster is marked with a prominent red handwritten GBA graffiti tag, while the right poster features a multi-colored GBA graffiti tag in blue, yellow, and black. The composition is straight-on and centered, capturing the urban context and graphic layout.
Style
Editorial, Horizontal, Clean
Color
Pure White (70%)
Crimson (30%)
Background
Street
Context
Out of Home (OOH)