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Three stacked green books with white text resting on a light beige surface next to a wooden block and fruit.
Silver laptop displaying an ILO Living brand identity website on a minimalist beige desk.
Beige canvas tote bag with black branded straps hanging from a bright orange rod against a plain neutral background.
An off-white rectangular paper tag with embossed lettering hanging against a terracotta background and wooden chair
A smartphone displaying a minimalist web interface resting on a vibrant orange curved surface.
Three branded shopping bags in olive green, grey, and cream standing against a matching green studio backdrop.
Three stacked green books with white text resting on a light beige surface next to a wooden block and fruit.
Silver laptop displaying an ILO Living brand identity website on a minimalist beige desk.

ILO Living Brand Identity 2022

About

ILO Living presents a comprehensive brand identity project defined by minimalist aesthetics and structured editorial design. The visual system spans across physical packaging, digital interfaces, and print collateral, utilizing a refined color palette of neutral tones accented by vibrant mustard yellow and orange hues. The project incorporates commercial product photography and 3D render / CGI elements to showcase tactile applications, including canvas tote bags, embossed stationery, and ceramic goods. Creative execution centers on clean typography and balanced layouts, with graphic design by Tino Nyman, motion work by Otso Reitala, and photography by Aleksi Tikkala.

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