ILO Living

Dec 2022

The brand identity project for ILO Living establishes a contemporary aesthetic through a blend of print and digital collateral. The project focuses on clean, minimalist design principles, utilizing structured typography and a neutral, earthy color palette to unify the brand across diverse surfaces and applications. Executed with a focus on geometric clarity, the visual system spans from paper packaging and embossed tags to digital interfaces and motion graphics. Photography by Aleksi Tikkala complements the design work, employing soft, even lighting to emphasize tactile textures and the material qualities of the products. Motion design by Otso Reitala and graphic design by Tino Nyman further integrate these elements, showcasing a cohesive visual language that prioritizes clarity and modern sensibilities in every application.

Vertical, Commercial, Clean, Minimalist

E-commerce / Product