Gucci

Feb 2026

The Gucci Eyewear S/S 2026 campaign masterfully synthesizes high-fashion editorial sensibilities with the brand's storied heritage, positioning eyewear as the definitive anchor of the seasonal aesthetic. Through a series of meticulously composed studio portraits, the campaign leans into a visual language defined by editorial minimalism and soft, flattering beauty light. By stripping back complex environments in favor of clean, neutral-toned backdrops, the focus remains squarely on the interplay between the intricate designs of the glasses and the tactile richness of the styling, from plush faux-fur coats to crisp, monogram-patterned silks. The imagery, captured by photographers Anuschka Blommers and Niels Schumm, oscillates between polished precision and an evocative, analogue film aesthetic that incorporates subtle grain and cinematic depth. Director Julian Klincewicz contributes to a cohesive vision that balances commercial accessibility with high-concept portraiture, utilizing varied lighting techniques—from soft, diffused natural light to high-contrast flash—to elevate the accessories. Styling by Tamara Rothstein, complemented by the hair artistry of Lukas Tralmer and the sharp, bold makeup work of Sam Visser, creates a uniform sense of poised, modern luxury. Featuring a diverse cast including models like Emma Koch and Francois Delacroix, the campaign reads as an intimate study of accessories, where every detail, from the metallic GG logos to the gradient lenses, is rendered with meticulous clarity.

Editorial, Editorial, Commercial, Commercial

Beauty Light, Soft Light, Soft Light

Eyewear, Fashion