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  • ·Gucci Eyewear SS 2026 Campaign by Blommers and Schumm
Brand
Gucci
ProjectGucci Eyewear S/S 2026 Campaign
Model wearing dark oversized sunglasses and white faux fur coat against a plain backdrop

Gucci Gucci Eyewear S/S 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Riccardo Zanola
Riccardo Zanola
Anuschka Blommers and Niels Schumm
Anuschka Blommers and Niels SchummPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Tamara Rothstein
Tamara RothsteinFashion Editor/Stylist
Lukas Tralmer
Lukas TralmerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Elisa Grieco
Elisa GriecoManicurist
Emma Koch
Emma KochModel
Francois Delacroix
Francois DelacroixModel
Michael Oder
Michael OderModel
Sam Davis
Sam DavisModel
Tongtong Chen
Tongtong ChenModel

Tags

woman wearing sunglasseswoman in white fur coatwoman wearing sunglasses and fur coatwomansunglasseswhite fur coatfur coatblack bob haircutbob haircut

Description

This portrait from the Gucci Eyewear S/S 2026 campaign features a model wearing gradient-tinted sunglasses and a textured white fur coat against a minimal background. The shot was captured by photographers Anuschka Blommers and Niels Schumm with styling by Tamara Rothstein, hair by Lukas Tralmer, and makeup by Sam Visser. The composition employs a vertical Polaroid border framing style with soft, directional lighting that highlights the glossy dark bob hairstyle and bold lip color.