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ProjectGucci Eyewear S/S 2026 Campaign
Black man wearing dark sunglasses, tuxedo, and a pink flower on the lapel against a plain background.

Gucci Eyewear S/S 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Riccardo Zanola
Riccardo Zanola
Anuschka Blommers and Niels Schumm
Anuschka Blommers and Niels SchummPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Tamara Rothstein
Tamara RothsteinFashion Editor/Stylist
Lukas Tralmer
Lukas TralmerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Elisa Grieco
Elisa GriecoManicurist
Emma Koch
Emma KochModel
Francois Delacroix
Francois DelacroixModel
Michael Oder
Michael OderModel
Sam Davis
Sam DavisModel
Tongtong Chen
Tongtong ChenModel

Tags

black man in tuxedoblack manman in tuxedotuxedoblack sunglassessunglassespink flowerflower lapel

Description

This portrait for the Gucci Eyewear S/S 2026 Campaign features a black man wearing dark sunglasses, a black tuxedo with satin lapels, a crisp white dress shirt, a black bow tie, and a vibrant pink flower pinned to his lapel. The composition focuses tightly on the upper body against a clean, light backdrop. The styling emphasizes sharp tailoring contrasted with a delicate floral accessory and statement eyewear.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (30%)
Hot Pink (10%)

Background

White Seamless

Context

Advertising Campaign