Brand
ProjectGucci Rosso Ancora
Gucci Beauty Gucci Rosso Ancora 2025
Associated creatives
Tags
Description
This beauty campaign video for Gucci Beauty titled Gucci Rosso Ancora showcases deep red lipstick applied across multiple tight product and model shots. The sequence highlights the rich burgundy hue of the lipstick case, a detailed close-up of the embossed bullet, and extreme close-ups of lips being painted with vibrant crimson pigment. The model wears statement gold earrings and a matching red top against a minimalist backdrop. Bold editorial typography appears on screen throughout the sequence, emphasising themes of glamour and passion.