Graff

Nov 2025

The Graff High Jewelry Holiday 2025 campaign centres on a series of close-up portraits that highlight the intricate craftsmanship of the brand's latest collection. Featuring model Emm Arruda, the imagery emphasizes the combination of white diamonds, yellow diamonds, and emerald accents through a refined editorial lens. Photographer Boo George utilizes a consistent aesthetic across the series, framing Arruda against deep, textured emerald-green drapery. The execution leans into a polished, high-contrast look, with soft studio lighting designed to accentuate the brilliance of the stones and the rich jewel tones of the wardrobe styling by Katie Shillingford. The series features hair styling by Kei Terada, who opted for sleek, pulled-back looks to keep the focus on the statement collars and tiered earrings. Niamh Quinn provided understated, radiant makeup artistry, maintaining a clean and cohesive visual language for the holiday-focused commercial release.

Lifestyle