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Brand
Graff
ProjectGraff High Jewelry Holiday 2025 Campaign
Close-up of a smiling model resting her hand on her cheek, showcasing a large emerald-cut green gemstone ring.

Graff Graff High Jewelry Holiday 2025 Campaign 2025

Associated creatives

Boo George
Boo GeorgePhotographer
Katie Shillingford
Katie ShillingfordFashion Editor/Stylist
Kei Terada
Kei TeradaHair Stylist
Niamh Quinn
Niamh QuinnMakeup Artist
Emm Arruda
Emm ArrudaModel

Tags

emerald cut ringemerald ringhigh jewelry ringdiamond ringstatement ringsmiling womanmodel posing

Description

A beauty portrait captured by Boo George for the Graff High Jewelry Holiday 2025 campaign. Model Emm Arruda poses with her hand against her cheek, displaying a large emerald-cut green gemstone ring flanked by trapezoid diamond side stones. Soft, flattering studio light emphasizes clean skin tones and the vivid saturation of the jewel against a soft green background.

Style

Vertical, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

Jewellery

Color

Off-Black (50%)
Emerald (30%)
Silver (metallic) (20%)

Background

Coloured Seamless

Context

Advertising Campaign