Graff
Graff F/W '25 Campaign
Brand
ProjectGraff F/W '25 Campaign
Date
Nov 2025
Description
Graff’s F/W '25 campaign presents a series of intimate portraits centered on the brand's latest high-end jewellery collection. Photographed by Boo George, the imagery highlights the interplay between intricate diamond pieces and refined styling. Featuring model Emm Arruda, the campaign utilizes soft, directional lighting against dark, textured backdrops to elevate the focus on craftsmanship. The commercial execution maintains a polished aesthetic throughout the series, emphasizing the detail of the necklace and earring sets.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light
Industries
Jewellery
Color
Jet Black
Background
Metal Texture
Context
Advertising Campaign
Associated creatives
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