Graff: Graff F/W '25 Campaign
Brand
Date
Nov 2025
Description
Graff presents its F/W '25 campaign, a series of intimate portraits highlighting the brand's latest high-end jewellery collections. The imagery centres on detailed captures of elaborate diamond necklaces and matching earrings, rendered with a polished aesthetic. Photographed by Boo George, the campaign features model Emm Arruda. The compositions utilise soft, directional lighting against dark, textured backgrounds to emphasise luxury craftsmanship and clean, editorial styling.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light
Industries
Color
Jet Black
Background
Metal Texture
Context
Advertising Campaign
Associated creatives
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