Graff

Nov 2025

Graff showcases its Festive collection through a series of high-end jewellery campaign visuals that emphasize intricate gemstone craftsmanship. The imagery captures a range of diamond and ruby-set pieces, from butterfly drop earrings to statement rings and pendant necklaces, utilizing a mix of macro photography and editorial portraiture. Captured by photographers Antoine and Charlie, the campaign employs a polished, minimalist aesthetic. The lighting techniques shift between crisp hard light, which defines graphic silhouettes, and soft studio lighting designed to accentuate the clarity and facets of the fine diamonds and rubies. Styling by Aurelia Donaldson, alongside manicure work by Adam Slee and set design by Tobias Blackmore, anchors the pieces against muted, deep-toned backgrounds.

Vertical, Commercial

Jewellery

Advertising Campaign