Graff

Jun 2026

The Laurence Graff Signature campaign, captured by the lens of iconic photographer Steven Klein, serves as a masterclass in luxury visual storytelling for the high-end jewellery sector. With creative direction from Tim Holloway, the project leans into a sun-drenched, cinematic aesthetic that elevates traditional jewellery advertising into the realm of modern editorial fashion. By placing models Faretta and Akbar Shamji in a relaxed, opulent outdoor setting—complete with lush greenery and a turquoise swimming pool—the campaign contrasts the refined, polished brilliance of Graff diamond-encrusted gold pieces with a gritty, sun-soaked informality. The deliberate use of natural light, paired with selective studio strobe accents, allows the metallic textures of satin coats and silk layers to shimmer alongside the intricate craftsmanship of the rings and pendants. Stylist Dena Giannini curates a wardrobe of earthy olive and deep black tones, ensuring that the focus remains anchored on the collection while maintaining a sophisticated atmosphere. Through Klein’s distinctively sharp framing and an expert use of shallow depth of field, the imagery moves beyond simple product display, channeling an evocative, worldly lifestyle. This commercial series stands as a testament to the power of high-fashion production, where each composition feels like an intimate, unguarded moment frozen in time, perfectly highlighting the enduring, signature elegance synonymous with the Graff brand identity.

Commercial, Editorial

Natural light

Jewellery, Fashion