Graff
Butterfly
Brand
ProjectButterfly
Date
Mar 2025
Description
Graff’s Butterfly campaign showcases an array of fine jewellery, featuring intricately crafted diamond necklaces, earrings, and rings. Photographed by Felix Cooper, the series leans into an editorial aesthetic defined by clean, polished compositions that prioritize the brilliance of the diamonds. The project features model Valeria Rudenko, with hair styling by Virginie Pinto Moreira and makeup artistry by Niamh Quinn. The visuals employ beauty light and vibrant, draped fabric backdrops in shades of green and blue to frame the pieces, maintaining a high-end, commercial focus throughout the set.
Style
Editorial, Vertical, Clean
Techniques
Beauty Light
Industries
Jewellery
Color
Jet Black
Context
Advertising Campaign
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