Graff presents the Butterfly collection through a series of high-end advertising portraits. The campaign highlights a range of diamond-set necklaces, earrings, and rings, capturing the intricate detailing of the butterfly-themed motifs.
Photographer Felix Cooper utilizes beauty light to emphasize the brilliance and pavé-set sparkle of the jewellery. Featuring model Valeria Rudenko, the imagery is defined by a clean, editorial aesthetic set against vibrant, draped backgrounds in shades of green and blue.
Key creative contributions include hair styling by Virginie Pinto Moreira and makeup by Niamh Quinn, ensuring a polished presentation throughout the collection.
