Graff: Butterfly
Brand
Date
Mar 2025
Description
Graff presents the Butterfly collection through a series of high-end advertising portraits. The campaign highlights a range of diamond-set necklaces, earrings, and rings, capturing the intricate detailing of the butterfly-themed motifs. Photographer Felix Cooper utilizes beauty light to emphasize the brilliance and pavé-set sparkle of the jewellery. Featuring model Valeria Rudenko, the imagery is defined by a clean, editorial aesthetic set against vibrant, draped backgrounds in shades of green and blue. Key creative contributions include hair styling by Virginie Pinto Moreira and makeup by Niamh Quinn, ensuring a polished presentation throughout the collection.
Style
Editorial, Vertical, Clean
Techniques
Beauty Light
Industries
Color
Jet Black
Context
Advertising Campaign
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