Gant GANT FW24 Womens 2024

Description

This fashion editorial portrait for the Gant FW24 campaign features a woman and a man posing indoors against a neutral textured backdrop. The woman on the left wears a bright yellow v-neck sweater with a bold letter appliqué over a striped shirt and dark blue trousers. The man on the right wears a dark green cable-knit cardigan with striped ribbed trim over a button-down shirt, dark trousers, and a tan coat draped over his shoulders with his arms crossed. The studio lighting creates soft, even illumination highlighting the rich textures of the knitwear and tailored garments. Photographed by Freddy Persson with styling by Zara Zachrisson.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign, Lookbook