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  • ·Freedom Spring 24 campaign editorial imagery by Levon Baird
Brand
Freedom
ProjectSpring 24
A foot holding up a sandal balancing a small lamp against a neutral background for Freedom Spring 24 campaign.

Freedom Spring 24 2024

Associated creatives

Peter Citroni
Peter CitroniCreative Director
Levon Baird
Levon BairdPhotographer
Savanna Co
Savanna CoSet Designer
Nadine Monley
Nadine MonleyMake-up Artist

Tags

lamp on sandaltable lampsandalfoot balancing sandalstone lampwhite lamp shade

Description

This conceptual advertising image for the Freedom Spring 24 campaign features a playful surrealist composition photographed by Levon Baird. A person's foot in black trousers raises a sandal that serves as a platform, balancing a square stone lamp with a white shade. The minimalist composition is set against a neutral backdrop with clean studio lighting. Art directed by Peter Citroni with set design by Savanna Co, the image showcases homewares through an editorial lens.

Style

Artistic, Vertical, Clean, Retro

Techniques

3D render / CGI

Industries

Big Box Retail

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign