Freedom Spring 24 2024
Associated creatives
Tags
Description
This vertical campaign image for Freedom's Spring 24 project features a man relaxing comfortably on a modern outdoor beige sofa set outdoors in a sunlit garden. In the foreground, a low wooden coffee table holds a glass platter filled with fresh pears under warm, natural daylight. The background displays lush greenery, manicured hedges, and a rustic stone wall structure. The composition is art-directed by Peter Citroni, photographed by Levon Baird, with set design by Savanna Co and make-up by Nadine Monley.
Style
Vertical, Commercial, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Specialty Retailers
Color
Beige (50%)
Jet Black (30%)
Off-White (20%)
Background
Garden
Context
Advertising Campaign