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ProjectSpring 24
Close-up of a person resting on a textured woven lounge cushion next to dark water under sunlight.

Freedom Spring 24 2024

Associated creatives

Tags

Description

This vertical campaign image for the Freedom Spring 24 project features a close-up composition focusing on tactile textures and natural light. A person's hand and foot are visible as they rest near dark water, with sunlight glinting across the rippling surface. In the foreground, a heavily textured woven fabric cushion fills the lower half of the frame with a rich, tactile pattern. The scene is captured with warm, natural lighting that highlights the weave of the fabric and the reflective water. Bold white typography is integrated into the lower section of the frame, branding the composition.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Big Box Retail

Color

Camel (60%)
Navy (40%)

Background

Ocean

Context

Advertising Campaign