Fred Perry: Fred Perry x Mastermind world

Nov 2024

Fred Perry joins forces with Mastermind World for this fashion campaign, showcasing a collection of dark-toned apparel that fuses heritage silhouettes with urban iconography. The project leans into a raw, utilitarian aesthetic, utilizing analogue film techniques to capture the detailed textures of patterned polo shirts and branded outerwear against stark industrial backdrops. Photographed by Jesse Glazzard, the series features model Terence Alcantara and is defined by a high-contrast, monochrome palette. With fashion styling by Hannah Hetherington, the work employs low-key lighting and grainy film textures to emphasize the minimalist and gritty nature of the collaboration.

Editorial, Vertical, Monochrome, Gritty

Analogue / film

Advertising Campaign