Fred Perry

Nov 2024

The Fred Perry x Mastermind World collaboration presents an editorial fashion campaign defined by a raw, utilitarian aesthetic. Shot in an industrial setting, the project leverages a monochrome palette and heavy film grain to emphasise the textured interplay between the apparel and the concrete, metal-heavy environment. Photographed by Jesse Glazzard with fashion styling by Hannah Hetherington, the series captures the collection's co-branded polo shirts and jackets through a series of stark, high-contrast portraits. Featuring model Terence Alcantara, the campaign utilises low-key lighting and analogue film techniques to create a gritty, atmospheric visual identity for the high street fashion partnership.

Editorial, Vertical, Monochrome, Gritty

Analogue / film

High Street Fashion

Advertising Campaign