The Observer Magazine UK: Observer Coats
Date
Mar 2025
Description
Observer Coats presents a comprehensive fashion editorial for The Observer Magazine UK, showcasing a seasonal collection of structured outerwear. The series leans into a candid, observational aesthetic, captured across various outdoor urban settings and textured architectural backdrops. Photographer Jon Gorrigan highlights fabric details through natural light, ranging from patterned animal prints and shearling to classic tweed and wool. The imagery, styled by Jo Jones, emphasizes layered styling and a raw, documentary-style approach to street fashion, utilizing monochrome grading and analogue film techniques to maintain a clean, editorial focus.
Style
Editorial, Vertical
Industries
Context
Editorial
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