The Observer Magazine UK
Observer Coats
Mar 2025
Observer Coats, a fashion editorial feature for The Observer Magazine UK, examines contemporary outerwear through a series of candid, outdoor portraits. Photographer Jon Gorrigan employs natural lighting to highlight the intricate fabric textures of the collection, spanning patterns, shearling, and heavy wool layers. Styled by Jo Jones, the editorial adopts a documentary-style aesthetic that leans into a gritty, raw visual language. The series balances individual portraits with layered group compositions, utilizing both monochrome and desaturated palettes to maintain a cohesive look across the featured outdoor environments. With production contributions from Annie Tice and Cathy Ennis, the project highlights seasonal styles through an analogue film technique.
Editorial, Vertical
High Street Fashion
Editorial
