Brand
Fred Perry Fred Perry x Mastermind world 2024
Associated creatives
Tags
Description
Monochrome portrait of a model wearing a patterned polo shirt for the Fred Perry x Mastermind world collaborative project. The composition captures a side-profile view with dramatic high-contrast lighting against a dark background. Jesse Glazzard photographed the campaign, with styling by Hannah Hetherington. The image utilizes heavy film grain and low-key lighting to create a raw, editorial aesthetic.
Style
Editorial, Vertical, Monochrome, Matte
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black (100%)
Background
Black Seamless
Context
Advertising Campaign