Fred Perry Fred Perry x Mastermind world 2024

Description

This monochrome fashion image captures a model from behind, walking dynamically across a dark indoor floor marked with painted numbers. The subject wears a dark jacket featuring a prominent skull and crossbones emblem across the back, paired with dark trousers. A white Fred Perry laurel wreath logo and the Mastermind World brand text are superimposed centrally over the composition. The lighting is moody and high-contrast, emphasizing grain and texture across the scene.

Style

Editorial, Vertical, Monochrome, Gritty, Grainy

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Road

Context

Advertising Campaign, Lookbook