Brand
Fred Perry Fred Perry x Mastermind world 2024
Associated creatives
Tags
Description
A model stands with their back to the camera against a rough textured concrete wall, wearing a dark black polo shirt featuring white trim on the sleeves and collar along with a small embroidered skull logo on the upper back. The monochrome image employs high-contrast natural lighting that casts a soft shadow to the side of the figure. The framing captures the subject from the waist up in a vertical compositional format.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (80%)
Pure White (20%)
Background
Concrete Texture
Context
Advertising Campaign