Brand

Fred Perry Fred Perry x Mastermind world 2024
Associated creatives
Tags
Description
A monochrome fashion portrait featuring a model posing against a textured concrete wall. The subject wears a black short-sleeved polo shirt with contrasting white collar and sleeve trim. The lighting is direct and high-contrast, emphasizing the grain and raw finish of the background. Photographed by Jesse Glazzard with fashion styling by Hannah Hetherington for Fred Perry x Mastermind World.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Analogue / film
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
Concrete Texture
Context
Advertising Campaign, Lookbook