Brand
Fred Perry Fred Perry x Mastermind world 2024
Associated creatives
Tags
Description
This monochrome fashion image captures a model from above in an industrial setting marked with painted numbers on the dark ground. The subject wears a dark long-sleeved polo shirt with prominent branding across the chest, paired with relaxed trousers. The high-angle perspective emphasizes the stark lighting and grainy film texture characteristic of Jesse Glazzard's photography. Styled by Hannah Hetherington, the collaboration between Fred Perry and Mastermind World presents a moody, urban aesthetic.
Style
Editorial, Vertical, Monochrome, Gritty, Grainy
Techniques
Analogue / film
Industries
Designer Fashion
Color
Jet Black (100%)
Background
Carpark
Context
Advertising Campaign, Lookbook