Firehouse Market: Brand Identity
Brand
Date
Dec 2020
Description
This brand identity project for Firehouse Market, developed by Saint-Urbain, spans a cohesive range of collateral and sustainable packaging. The graphic design aesthetic relies on a minimalist approach, featuring bespoke typography, arched window motifs, and a consistent palette of red, burgundy, and cream. Materials include kraft paper shopping bags, takeaway containers, and branded ephemera like matchboxes and loyalty cards. The execution leverages natural light to emphasize the matte textures of paper and wood, creating a clean, professional visual identity that balances contemporary design with a retro-inspired architectural aesthetic.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Pure White
Context
Advertising Campaign
Associated creatives
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