Firehouse Market

Dec 2020

This brand identity project for Firehouse Market, developed by Saint-Urbain, establishes a cohesive visual language across diverse physical applications. The project spans custom packaging, apparel, and environmental graphics, utilizing a minimalist aesthetic defined by clean typography and architectural motifs such as arched windows and sun illustrations. The identity balances commercial utility with a distinct retro sensibility, evidenced by archival photography and screen print techniques. Packaging solutions prioritize sustainable materials, featuring kraft paper containers and textured finishes that emphasize a tactile, artisanal approach to retail branding. The execution leans into soft natural light to highlight the consistency of the mark across both paper goods and textiles.

Horizontal, Commercial, Clean, Minimalist

Advertising Campaign