Firehouse Market Brand Identity 2020

Description

This monochrome architectural photograph presents a historic two-story building featuring arched entryways and Spanish colonial style architecture. Heavy film grain and a high-contrast vintage treatment give the image an archival aesthetic. Large curved typography is layered centrally over the facade, reading Firehouse Market Miami Avenue 1926. Overhead utility wires and traffic lights intersect the sky above the street. Parked vintage vehicles are visible on either side of the ground floor.

Style

Documentary, Horizontal, Monochrome, Grainy, Retro

Techniques

Analogue / film, Screen print / silkscreen

Industries

Specialty Retailers

Color

Background

Residential Building

Context

Advertising Campaign, Website / Web