Brand Identity 2020

Description

Three brown kraft paper shopping bags with twisted paper handles are arranged on a pale neutral surface with soft leaf shadows cast across the foreground. The packaging design for Firehouse Market features custom white typographic layouts and a minimalist arched window illustration containing a sun motif. Saint-Urbain created the graphic design for this brand identity project. The composition is lit with soft natural light, highlighting the matte paper texture and clean minimalist aesthetic.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Specialty Retailers

Color

Background

White Seamless

Context

Advertising Campaign