Fine Blooms

Apr 2021

Fine Blooms establishes its market presence through a sophisticated brand identity that leans into botanical elegance and tactile design. The project encompasses a comprehensive visual system featuring refined floral arrangements, bespoke packaging, and a minimalist web interface. Photographer Matthew Thompson captures the brand through a clean and editorial lens, utilizing sharp directional lighting to highlight the textures of embossed paper, glass, and organic floral forms. Graphic design studio Socio crafts the visual language, while Hattie Fox and Clare Piper lead the styling to ensure a cohesive, artistic aesthetic across both print and digital touchpoints. Complementing the visual narrative is copywriting by NAKED ON THE PIANO and Henrietta, with web development by Hambly Freeman providing a structured online portfolio. The identity project balances geometric precision with soft, natural tones, emphasizing craft and attention to detail throughout its physical and virtual collateral.

Horizontal, Commercial, Clean, Minimalist

Advertising Campaign