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Brand
Fine Blooms
ProjectBrand Identity
Woman holding up a floral arrangement while photographing it with a smartphone against a grey textured concrete background.

Fine Blooms Brand Identity 2021

Associated creatives

Socio
SocioGraphic Design
Matthew Thompson
Matthew ThompsonPhotography
NAKED ON THE PIANO
NAKED ON THE PIANOCopywriting
Henrietta
HenriettaCopywriting
Hattie FoxClare Piper
Hattie FoxClare PiperStyling
Hambly Freeman
Hambly FreemanWeb Development

Tags

woman photographing flowerswoman photographing bouquetwoman holding bouquetwoman holding flowersfloral arrangementflower bouquetsmartphone photographywoman taking photo

Description

This brand identity project for Fine Blooms features a woman holding and photographing a large floral bouquet using her smartphone. The subject stands in profile against a neutral grey concrete wall, wearing a dark top and an apron. The arrangement includes white and pink flowers with delicate greenery. Soft, natural lighting highlights the textures of both the floral composition and the textured backdrop.

Style

Horizontal, Commercial, Clean

Color

Jet Black (60%)
Camel (40%)

Background

Concrete Texture

Context

Advertising Campaign