Fine Blooms Brand Identity 2021

Description

This brand identity project for Fine Blooms showcases refined floral styling and bespoke packaging components captured by Matthew Thompson. The composition is presented in a split frame, juxtaposing a vivid red anthurium flower standing inside a clear spherical glass vase against textured surfaces with deep red drapery on the left, and branded white paper tags tied with black monogrammed ribbon resting on a dark background on the right. The tags feature embossed geometric patterns and clean typography. The lighting creates sharp highlights and deep shadows, emphasizing the tactile qualities of the materials, glass refraction, and crisp paper textures.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Emboss & Deboss

Color

Context

Advertising Campaign