Aather
Brand Identity
May 2022
Aather's brand identity project establishes a refined visual language across print, digital, and physical packaging. The design system centers on a minimalist aesthetic, utilizing tactile materials, embossed typography, and a palette of earth tones to emphasize quality and structural precision. Creative execution spans diverse formats, featuring product photography by Ash James and Benjamin Swanson alongside motion work from Pavillion Works. Web development by Hatch and packaging support from Gmund complete the project, which highlights a clean, commercial approach to luxury lifestyle goods. The work leans into editorial styling and natural light to create an understated, immersive brand experience.
Vertical, Clean, Minimalist, Commercial
