Modern Chemistry, a Boots own brand: Brand Identity

Sep 2026

Modern Chemistry, a skincare and beauty line from Boots, introduces its new brand identity through a series of commercial assets that bridge heritage pharmacy roots with a contemporary, minimalist aesthetic. The project, designed by Socio with 3D work by Fabio Zip, leverages clean, soft lighting and a neutral palette to frame the brand's scientific approach to daily wellness and skincare. Photography by Jonathan Arundel and videography by Louis Bryant and Oliver James Robbins capture the tactile textures of creams and gels alongside crisp product packaging. Techniques including live-action macro footage and high-key studio photography emphasize the brand's geometric monogram and typography. By blending historical archival clips of laboratory work with modern graphic design, the identity positions the product range as a marriage of traditional research and modern routine.

Vertical, Commercial, Clean, Minimalist

Soft Light

Advertising Campaign