Modern Chemistry, a Boots own brand

Sep 2026

The brand identity for Modern Chemistry, a Boots own brand, establishes a visual language centered on minimalist aesthetics and heritage pharmacy roots. The project spans a range of commercial assets, from studio photography and macro video to archival integrations, emphasizing clean lines and scientific precision. Design by Socio and 3D work by Fabio Zip provide a structured framework, where geometric motifs—specifically the inverted triangle and rectangle—anchor the product packaging and typography. Photography by Jonathan Arundel, alongside videography by Louis Bryant and Oliver James Robbins, employs soft, diffused lighting and high-key compositions to highlight product textures, from viscous serum droplets to matte packaging. By blending modern graphic design with black and white footage of laboratory production, the work positions the range within the skincare and beauty category with an emphasis on clarity and research.

Vertical, Commercial, Clean, Minimalist

Soft Light

Skincare

Advertising Campaign