Fedrigoni: Brand Identity

Jul 2025

This brand identity project for Fedrigoni highlights the material versatility of specialty paper through a series of product-focused still lifes. The work channels a sophisticated aesthetic, relying on natural light and an earthy color palette to showcase the tactile qualities of the stock. By layering embossed and debossed typography against marble and wood surfaces, the composition elevates the stationery and collateral into a display of high-end print craftsmanship. The visual approach emphasizes the paper's physical properties, utilizing low-key lighting and clean, minimalist arrangements to draw attention to intricate foil-stamped details and varied textures. The project features graphic design by Seesaw Studio, with photography by Larry Vila Pouca, and specialized print work by Gunn & Taylor and Press Print.

Commercial, Clean, Tactile, Vertical

Emboss & Deboss

Advertising Campaign