Fedrigoni

Jul 2025

This brand identity project for Fedrigoni highlights the material versatility of specialty paper through a series of editorial and commercial still lifes. The work emphasises print craftsmanship, utilising emboss & deboss techniques and intricate typography to define the brand's tactile aesthetic. Collaborating on the design, Seesaw Studio and Letterform lead the visual direction, pairing minimalist layouts with rich, earthy palettes. The application spans stationery, brochures, and custom collateral, captured by photographer Larry Vila Pouca. Precise production values are delivered through the printing expertise of Gunn & Taylor and Press Print, with natural light and directional shadows used to accentuate the physical texture of the substrates.

Commercial, Clean, Tactile, Vertical

Emboss & Deboss

Advertising Campaign