Fedrigoni Brand Identity 2025

Description

This photograph showcases a brand identity project for Fedrigoni, featuring dark brown paper stationery with prominent embossed typography reading The Vellum. The composition highlights textured brown paper stock with debossed lettering and faint sweeping lines across the surface. Directional lighting creates soft shadows and highlights along the raised edges of the print work. The piece reflects paper craftsmanship and graphic design created in collaboration with Seesaw Studio, Letterform, Larry Vila Pouca, Gunn & Taylor, and Press Print.

Style

Vertical, Commercial, Earthy, Tactile

Techniques

Typography, Emboss & Deboss

Color

Background

Paper Texture

Context

Advertising Campaign