Fedrigoni

Dec 2017

In the world of high-end print media, the Fedrigoni 365 brand identity project stands as a masterclass in material storytelling and editorial design. By marrying the tactile luxury of deep matte black paper stock with the precision of metallic silver foil, the execution elevates standard corporate collateral into a collectible artifact. The project leans heavily into minimalist aesthetics, utilizing a monochromatic palette to emphasize the deliberate interplay between negative space and crisp, sans-serif typography. Through the lens of commercial design, the work serves as a testament to the power of specialty printing techniques, where every page turn feels like a curated experience. With graphic design expertise provided by TM, the project avoids the common pitfalls of brand identity clutter, opting instead for an abstract and geometric language that celebrates the inherent quality of the substrate itself. The technical application of screen print and silkscreen processes brings a deliberate, architectural depth to the typographic forms, while the subtle use of natural light in the photography highlights the sophisticated textures of the foil stamping. Ultimately, the collection reads as a polished, cinematic exploration of form and function, proving that even the most technical brand assets can possess a profound artistic sensibility when executed with such unwavering commitment to craftsmanship.

Commercial

Typography